Electing a Business Chart Michael Asks: “I want to start a business and form a corporation on a particular date that would be conducive to its success and longevity. How do I figure out the best date to start my business?” Kevin Answers: Michael, When considering the chart of a business, there are a number of houses that you want to pay particular attention to. The first house represents the business as a whole, and the ruler of the first house would speak to the strength and health of the business. The second house represents your finances and resources. The seventh house represents your customers, and the eighth house represents their resources. The 10th house represents your reputation and how you are known to the world. In general, you want to find some kind of harmonious relationship between the 1st and 7th houses—otherwise, you won’t have any customers or clients! You want to make sure both planets are reasonably dignified. The relative strength of the two house rulers and any receptions between them may color the relationships you have with your clients—and this is something that you may want to modify depending on the nature of your business. A criminal attorney, for example, would want to have a very dignified first house ruler, and it would be appropriate for the 1st house ruler to be significantly stronger than the 7th house ruler because, frankly, his clients are not likely to be in the best shape. On the other hand, if you’re hoping to court multi-national corporate clients, and you’re a start-up company, it’s okay if the 7th house ruler is stronger than the 1st. The question of finances is also rather important. On the one hand, you want to make sure that your 2nd house is well in order—you want to make sure the ruler of the 2nd is dignified, and you want to make sure that none of the malefic influences (Saturn, Uranus, Neptune, South Node) are in the 2nd house. A dignified 8th house, is also important if you hope to attract clients with money. If possible, try and find a nice, easy connection between the ruler of the 8th and the ruler of the 2nd, which would show a flow of money from your client’s bank accounts into yours. In fact, if you’re able to get the ruler of the 8th house in the 2nd house, it would create a very nice link. The 10th house and the 10th house ruler have to do with your company’s public face. How important this is really depends on the nature of your company. The 6th house relates to your employees; likewise, it may or may not be important to you. As with any electional situation, remember that there is no such thing as a perfect chart! And more importantly, it may not even be possible to elect a chart for your business if you plan to incorporate, since you may not have any control over when the articles of incorporation are executed by the state.